The Google Hustle Academy is back for its 2025 edition, offering a free, virtual bootcamp designed to empower small and medium-sized businesses (SMBs) in Kenya, Nigeria, and South Africa. Building on its previous successes, this year’s program emphasizes integrating Artificial Intelligence (AI) into business operations to drive growth and efficiency.
Program Highlights:
- AI Integration: Participants will learn how to incorporate AI into various aspects of their business, including operations, marketing, and customer engagement. This training aims to enhance efficiency and competitiveness in the digital marketplace.
- Core Business Fundamentals: The bootcamp covers essential topics such as business strategy, financial management, digital marketing, and leadership development, providing a comprehensive foundation for business growth.
Eligibility Criteria:
- Operational History: Businesses must have been active for at least one year.
- Location: Applicants should be based in Kenya, Nigeria, or South Africa.
- Growth Ambition: The program is tailored for businesses expanding and scaling their operations.
Additional Features:
- Expert Mentorship: Participants will receive guidance from industry experts, offering personalized insights and strategies to overcome business challenges.
- Networking Opportunities: The academy facilitates connections among entrepreneurs, fostering a community of like-minded individuals for support and collaboration.
- “Hustle Academy Brings You” Speaker Series: This season features candid conversations with prominent African entrepreneurs, including Adenike Ogunlesi of Ruff ‘n’ Tumble and Foluso Ogunwale of i-Fitness Gym and Wellness Center. These sessions provide valuable insights into the challenges and successes of building businesses in Africa.
Application Process:
Interested businesses can apply through the official Google Hustle Academy website. The application process is straightforward, aiming to identify businesses that will benefit most from the program’s offerings.
Embark on a transformative journey with the Google Hustle Academy 2025, designed to equip African entrepreneurs with the tools and knowledge to thrive in today’s digital economy.